Online quizzes are entertaining, engaging, and not that difficult to make. Thanks to a variety of tools you can find online, putting a quiz together takes only a fraction of your time. In return, your website visitors will get an immersive user experience that they’ll definitely want to share with their friends and family.
Since you don’t have to worry about the technicalities of making a quiz, you can put your energy into coming up with all the challenging and tricky questions. However, if you truly want to entice your audience’s attention, you shouldn’t just slap together any random set of questions you think of.
Today, we’ll help you determine how to create an enticing online quiz that will not only captivate your audience but also get them to share their findings.
Why Create an Online Quiz?
First and foremost, who doesn’t love quizzes? They’re a fun and creative way to pass time, and it’s just one of those cool things you can do for your audience.
But the reasons for putting together online quizzes go beyond the simple “fun.” When you add a free quiz to your website, you’re embedding an invaluable tool for information gathering. It might sound sinister, but in reality, you’re simply collecting data about your audience’s preferences and interests. You can then use that data to serve your audience content that’s more to their liking, which is beneficial for all parties involved.
As we’ve pointed out, people love to share their quiz results. Social sharing will drive more traffic to your website and increase the size of your audience, further boosting the sales of your product or the service you’re offering. Including a lead form before you reveal the results of the quiz will generate qualified and segmented leads, providing you with a high-quality pool of new leads.
Suffice it to say that quizzes are one of the best methods of boosting engagement with your audience, increasing their interest in your content, and getting them to spend more time enjoying it.
Now that all the practical reasons for making a quiz are out of the way, let’s see what you need to create a deeply engaging quiz.
Tips for Creating Engaging Quizzes
For a quiz to achieve all of the above, you need to:
- Set the goal of the quiz
- Consider your audience
- Come up with a captivating title
- Produce interesting results
- Make it visually appealing.
Let’s start with setting the goal of the quiz and figuring out what you want to achieve with it.
1. Set the Goal You Want to Achieve
What do we mean by goal? There are multiple ways of making quizzes, and not all of them work equally well to achieve different goals.
So, if you want to make a quiz that’s going to get countless shares, it’s going to need to be incredibly engaging and personal. That means you’ll need a bigger quiz with more questions and truly unique results. A longer quiz will produce more interesting and varied results that are likely going to get shared quite a lot.
However, if you want to generate leads, you don’t need a long quiz that might potentially lose the user’s attention. Instead, making a short quiz filled with qualifying questions will help you generate leads.
2. Consider Your Target Audience
Regardless of the goal of your quiz, it never hurts to align it with your existing audience’s interests. That’s especially true if you want to get additional social shares. Putting together a quiz that you know your audience is going to go crazy about is a sure proof way of getting more attention for your website.
Marketing talk aside, it’s a good idea to do things with your audience’s best interests in mind. Not everything has to “boost engagement” or “convert more visitors.” How about a nice, relaxing quiz for your loyal user base?
3. Come up with a Captivating Title
Coming up with an enticing title is half the work when it comes to producing quizzes. A captivating title will make the users crave to participate and have them click on the quiz almost instantly.
To be captivating, a title must play to each individual’s personality and willingness to uncover more about themselves. Whether the results have any merit is entirely irrelevant — a unique, personal, and intelligent title will have the users spending more time on your quiz than they ever could have anticipated.
4. Produce Interesting Results
Speaking of results, you should know that they are critical to the success of your quiz and any other quiz you make down the line. If you disappoint your audience with simplistic and bland results, they’ll begin to question the rest of the quizzes you post.
First of all, results need to make sense in the context of the quiz. If the results you come up with seem entirely off-topic and inconsequential, the entire quiz will feel like a waste of time.
Secondly, you must make sure they align with every single choice the user has made up to that point. The more questions you have, the less likely it is for the user to begin to doubt the outcome they got.
5. Make It Visually Appealing
Enrich your quiz with images, videos, gifs, and even memes. Let your quiz feel like a real game by making it look like one. Bright colors, detailed shapes, and outlines create an immersive space for the user to get lost in. Every quiz can be a universe of its own if you have the imagination and willingness to make it so.
Win Over Your Audience with a Unique Quiz
An online quiz can generate leads, increase engagement, and even improve sales. It’s an invaluable tool in your arsenal, especially if you want content that shares.
But most of all, quizzes are a fun pastime for your loyal audience who will appreciate the gesture and spend even more time on your website than ever before. Making quizzes has never been easier, so now’s the time to consider adding them to your website’s repertoire.
